The intelligent debriefing system built for high-reliability teams.

ExperiencePQ is a Performance Intelligence Platform that turns every incident into validated lessons, actionable improvement plans, and measurable gains — so your organisation learns faster, adapts smarter, and continuously improves.

Capture
Voice • Forms • Boards • Notes
Validate
Frameworks + PQ Officers
Implement
Ownership • KPIs • Review

Platform

What ExperiencePQ is

ExperiencePQ is an intelligent debriefing platform for high-reliability organisations seeking faster learning, smarter adaptation, and continuous operational improvement. Unlike traditional after-action review tools that produce static reports, ExperiencePQ converts real-world events into verified insights, practical improvements, and measurable results.

ExperiencePQ platform screen

Capture Experience, Anywhere

Conduct debriefs your way—voice recordings during shift changes, digital forms in the field, collaborative boards, or scanned handwritten notes.

Extract What Matters

AI-powered analysis identifies lessons, patterns, and insights—saving hours of manual review while ensuring nothing critical is missed.

Validate with Rigor

Review extracted lessons using proven frameworks to ensure only actionable, high-impact insights move forward.

Turn Lessons into Wins

Automatically convert validated lessons into trackable improvement plans with clear ownership, measurable KPIs, and built-in accountability.

Mission

To be the world’s first Performance Intelligence (PQ) system that turns every hard-earned experience into personalised, actionable growth paths so individuals and organisations don’t just survive uncertainty… they thrive in it.

Learning

Training, Education, Onboarding, Certification

Success with ExperiencePQ isn't just about deploying software—it's about transforming how your organisation thinks, learns, and improves. Our comprehensive learning ecosystem ensures every team member has the foundations to make Performance Intelligence a lived reality.

Foundational Workshop: The Functional Framework

Before launch, your organisation participates in our signature Functional Framework workshop—an intensive, interactive session designed to establish the cultural and operational conditions for ExperiencePQ to thrive. This isn't software training; it's organisational transformation.

Leadership and stakeholders explore the seven enabling factors and five enacting behaviours that create a high-performance learning culture, leaving with a clear roadmap for building the “soil” where continuous improvement takes root.

Outcome: A practical roadmap for psychological safety, learning behaviours, and the operating conditions that keep improvement alive.

PQ Officer Certification Program

The heart of sustainable improvement is skilled validation. PQ Officer Certification equips designated team members to become expert validators— the guardians of lesson quality and cultural champions within your organisation.

  • Navigate Cynefin to match validation approaches to event complexity
  • Apply Just Culture decision-making to distinguish honest mistakes from recklessness
  • Bridge Work-as-Imagined with Work-as-Done to uncover adaptive expertise
  • Champion psychological safety and growth mindset throughout validation
  • Transform validated lessons into measurable improvement plans with clear ownership
Not a checkbox: a transformative learning journey that develops practical wisdom (phronesis) to sustain excellence.

Seamless Digital Onboarding

We meet your team where they are with multi-layered digital support:

Intelligent In-App Guidance

Context-aware tutorials, interactive walkthroughs, and just-in-time prompts guide users through their first debriefs, validations, and improvement plans—learning by doing.

Comprehensive Support Hub

A searchable knowledge base with articles, video tutorials, FAQs, and troubleshooting—available 24/7 for instant answers.

Continuous Skill Development

ExperiencePQ creates ongoing growth opportunities:

  • Scenario-Based Training Modules: AI-generated simulations built from validated lessons—practice adaptive decision-making in realistic contexts.
  • Personal AI Coach (Walter): Tailored insights, relevant lessons from organisational history, and guided reflective practice.
  • Peer Learning Communities: Team discussions, success story sharing, and collaborative problem-solving—turning experience into shared wisdom.
From training to transformation: not just adopted—embedded. Your team learns faster than problems evolve.

Approach / Framework

The Performance Intelligence (PQ) Philosophy

ExperiencePQ shifts learning from reactive error-hunting to proactive success-amplification, from rigid compliance to adaptive principle-application, and from blame to systemic learning.

1

Resilience Engineering

We ask what went right and how to replicate it. Humans are adaptive resources; we capture that brilliance and scale it.

2

Cynefin-Informed Contextualisation

Simple/complicated incidents use structured tools; complex/chaotic events use principle-based exploration and narrative synthesis—building routine and adaptive expertise.

3

Work-as-Imagined Meets Work-as-Done

We capture real decision-making—shortcuts, improvisations, ethical adaptations—then refine policies to support real-world success rather than imaginary compliance.

4

Just Culture as Foundation

Just Culture distinguishes human error, at-risk behaviour, and reckless conduct—creating psychological safety for honest reflection and learning.

5

The Cognitive Hierarchy: AI + Human Intelligence

AI accelerates data → information → knowledge. Humans provide understanding → judgment. Intelligence at scale, guided by deeply human values.

DataInformationKnowledgeUnderstandingJudgment

The Three-Phase Operational Methodology

Capture fast, validate rigorously, implement measurably—so lessons don’t gather dust.

Phase 1

Rapid, Frictionless Capture

  • Voice recordings during shift changes (AI transcribed + analysed)
  • Quick digital forms completed in minutes
  • Collaborative whiteboard sessions for team synthesis

Capture “what happened” plus the contextual factors that reveal why it succeeded or failed.

Phase 2

Rigorous, Context-Aware Validation

  • Multi-factor contextualisation and contributing variables
  • Deviation analysis: adaptation vs normalisation of deviance
  • Financial impact modelling and mission alignment scoring

Only evidenced, contextualised, strategically aligned insights become validated lessons.

Phase 3

Measurable, Accountable Implementation

  • Automatic ownership + deadlines
  • Marginal Gains Plans to break down complex change
  • KPI tracking, progress visibility, Sustaining Victory reviews

Lessons drive measurable change tracked from validation to verified impact.

Frontline team debrief
Operational team meeting
Lesson validation screen

The ExperiencePQ Promise

We don’t just help you learn from failure—we help you master success. We don’t create reports—we build organisational intelligence. We don’t add administrative burden—we embed learning into the workflow your team already follows.

Use Cases / Case Studies

Real change in demanding worlds

ExperiencePQ is sparking real change in emergency response, mining ops, and disaster teams—turning tough moments into team triumphs. We’re running hands-on pilot programs with forward-thinking organisations in mining, aviation, healthcare, and beyond.

3-month pilot programs

Field-tested trials measuring resilience uplift, fewer repeat slip-ups, and faster learning—grounded in real operational conditions.

Case studies incoming

Results and success stories will be published in the coming months as pilots mature and impact is verified.

Want in?

Join the next wave. Bring your toughest problems—turn experience into capability.

Book a demo

About Founder

Built from the front line

ExperiencePQ was founded by Leigh Anderson—a paramedic and educator with 15+ years in high-stakes environments— driven to replace punitive learning cultures with fair accountability and real implementation.

Leigh Anderson headshot

Leigh Anderson

Leigh has served across urban, remote, and austere settings; lectured at universities; tutored aspiring professionals; and contributed as a peer reviewer for scientific journals. As the author of The Paramedic Mindset, he blends frontline realities with research to help teams build resilience and perform under pressure.

His firsthand experience in punitive cultures—where errors were met with blame and isolation—revealed a critical gap: lessons were identified but rarely implemented. ExperiencePQ was built as a supportive platform that fosters fair accountability and turns shared experience into proactive resilience and improvement.

Advisory Board

Guided by internationally renowned leaders

A collective of executives, researchers, and thought leaders committed to driving measurable impact for customers, teams, and partners.

Johnathon Holmes headshot

Johnathon Holmes

Co-Founder and Director of Holan Group

Johnathon is Co-Founder and Director of Holan Group, supporting defence, aviation, and public sector organisations to strengthen governance, operational capability, and strategic performance.

Matt Brennan headshot

Matt Brennan

Co-Founder and Executive GM, Servulink

Former Army officer with 30+ years’ service. Matt brings high-stakes operational leadership, resilience under pressure, and human-centred wellbeing insights that strengthen ExperiencePQ’s mission to amplify success and foster adaptive expertise.

James Whittaker headshot

James Whittaker

Author, Entrepreneur, Podcaster and Speaker

Three-time bestselling author and host of the Win the Day podcast. James works with high-performance teams to build resilience, mindset shifts, and actionable strategies for thriving in uncertainty—perfectly aligned with Performance Intelligence.

Contact

Ready to turn experience into measurable capability?

ExperiencePQ helps organisations capture operational insight, validate learning, and convert everyday performance into safer systems, stronger governance, and sustained improvement.

Got questions or need advice?

Get in Touch

Fast Start
Clarity in one conversation
Practical
Clear next steps + fit check
Confidential
Sensitive operations handled right

Privacy Policy

1 INTRODUCTION AND SCOPE Who We Are ExperiencePQ is operated by ExperiencePQ Pty Ltd (ABN: 91694727109), an Australian company dedicated to helping high-stakes professionals transform experience into Performance Intelligence (PQ). What This Policy Covers This Privacy Policy describes how we collect, use, hold, and disclose your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). It applies to all users of the ExperiencePQ platform, including our website, mobile applications, and related services.
  • 1.1 OUR COMMITMENT:
At ExperiencePQ, we believe failures are stepping stones and successes are masterful adaptations. Protecting your personal data ensures you can safely cultivate Performance Intelligence (PQ) through our AI-human hybrid platform. While we leverage artificial intelligence for foundational insights, human oversight guides all ethical decisions involving your data. Policy Updates – We may update this policy from time to time to reflect changes in our practices or the law. Significant changes will be notified via email to registered users and through in-app notifications. Continued use of our services after changes constitutes acceptance of the updated policy. We recommend reviewing this policy periodically. 2 PERSONAL INFORMATION WE COLLECT AND HOLD We collect only the personal information reasonably necessary to provide our services and improve your experience. This may include:
  • Contact Information: Name, email address, phone number, and professional details (e.g., role, organisation, team affiliation).
  •  User Profile Data: Professional background, role in high-stakes fields (e.g., emergency services, defence, healthcare), display preferences, and account settings.
  •  Experiential Data: Debriefs, lessons learned, performance reflections, adaptive insights, action plans, marginal gains plans, and other content you create within the platform.
  • Performance Data: KPI measurements, progress tracking, coaching session records, validation assessments, and A/B test participation data.
  • Sensitive Information: In some cases, debriefs or reflections may include health-related information or details about performance in critical incidents. We only collect sensitive information where necessary for providing personalised PQ services and with your explicit consent (as required under APP 3).
  • Technical Data: IP addresses, device information, browser type, usage patterns, app interactions, and analytics data (collected via tools like Google Analytics and UserPilot) to personalise and improve the platform.
  • Communication Data: Messages, discussions, comments, and other interactions within the platform, including team collaboration features.
  • Payment Information: Billing details and payment history (processed securely through third-party providers like Stripe, we do not store full card details).
We adhere to data minimisation principles (APP 3) and regularly review what we hold. 3 HOW WE COLLECT AND HOLD PERSONAL INFORMATION
  • 3.1 COLLECTION METHODS
  • Directly from You: Through account registration, profile creation, debrief submissions, lesson entries, surveys, forms, and platform interactions.
  • Automatically: Via cookies, analytics tools, and usage tracking to enhance functionality and insights.
  • From Third Parties: With your consent, from workplace systems, calendar integrations, or authorised sources. We may also use publicly available information where relevant.
  • From Other Users: When team members invite you to debriefs, projects, or shared content.
  • 3.2 HOW WE HOLD YOUR INFORMATION
  • Secure Storage: Data is stored on secure cloud-based servers (primarily via providers like Base44 or AWS), hosted in compliant data centres (often Australia or aligned jurisdictions such as the USA).
  • Encryption and Controls: Data is encrypted in transit (TLS/SSL) and at rest. We use strict role-based and row-level access controls (e.g., team data visible only to authorised members).
  • Retention and Deletion: We retain information only as long as necessary for service delivery, legal obligations, or legitimate purposes (e.g., up to 7 years for compliance records). You can request deletion of your data at any time (subject to legal retention requirements), and we will securely destroy or anonymise it.
4 PURPOSES FOR WHICH WE COLLECT, HOLD, USE, AND DISCLOSE PERSONAL INFORMATION We collect, hold, use, and disclose your personal information for the following primary purposes:
  • To deliver and personalise ExperiencePQ services (e.g., generating AI-augmented insights, facilitating debriefs, tracking progress, and enabling team collaboration).
  • To communicate with you (e.g., service updates, support responses, notifications).
  • To improve our platform (e.g., anonymised analytics for feature development and research).
  • To process payments and manage accounts.
  • To comply with legal obligations (e.g., responding to regulators).
Disclosures are limited and may include: service providers (e.g., cloud hosting, analytics, payment processors) under strict contracts; team members/organisations (with your consent for shared features); or as required by law. We do not sell your data or use it for unrelated marketing without consent. 5 HOW TO ACCESS AND CORRECT YOUR PERSONAL INFORMATION You have rights under APP 12 (access) and APP 13 (correction) to request access to or correction of your personal information. Contact our Privacy Officer (details in section 9). We will respond within 30 days, free of charge (unless complex, where reasonable costs may apply). Exceptions may apply (e.g., if access would pose risks), and we’ll explain any refusal. 6 HOW TO MAKE A COMPLAINT If you believe we have breached the APPs, submit a complaint in writing to our Privacy Officer (details in section 9). We will acknowledge within 7 days, investigate fairly, and aim to resolve within 30 days. If unsatisfied, you can escalate to the Office of the Australian Information Commissioner (OAIC):
  • Online: www.oaic.gov.au
  • Phone: 1300 363 992
  • Email: enquiries@oaic.gov.au
  • Mail: GPO Box 5218, Sydney NSW 2001
7 OVERSEAS DISCLOSURES We may disclose personal information to overseas service providers (e.g., for cloud storage, AI tools, analytics). Likely countries include:
  • United States (e.g., Google Analytics, UserPilot, some cloud infrastructure).
  • European Union (certain data centres).
We take reasonable steps under APP 8 to ensure recipients protect your data equivalently (e.g., via contracts, Binding Corporate Rules, or compliant frameworks). We regularly audit providers. 8 ADDITIONAL PRIVACY PRACTICES  
  • 8.1 PSEUDONYMITY AND ANONYMITY:
Where practicable (APP 2), we support pseudonymity (e.g., for lesson sharing) or anonymity in debriefs/insights. Full anonymity may not suit authenticated features.
  • 8.2 COOKIES AND TRACKING:
We use essential and analytical cookies. Manage preferences via our consent banner or browser settings.
  • 8.3 CHILDREN’S PRIVACY:
Our services are for professionals 18+. We do not knowingly collect data from children.
  • 8.4 DATA PORTABILITY REQUEST:
Your data in a structured format via the Privacy Officer.
  • 8.5 AUTOMATED DECISION-MAKING:
Our AI provides recommendations (e.g., lesson prioritisation). As required under new APP 1.7–1.9 (effective 10 December 2026):
  • AI uses experiential data, metrics, and patterns.
  • Decisions may include insight ranking or trend analysis.
  • You can request human review; humans oversee significant impacts.
  • 8.6 THIRD-PARTY LINKS AND SECURITY INCIDENTS:
We are not responsible for external sites. In an eligible breach, we will notify you and OAIC promptly. 9 CONTACT INFORMATION
  • 9.1 PRIVACY OFFICER:
ExperiencePQ Pty Ltd Email: leigh@experiencepq.io Website: www.experiencepq.io This policy is free; request alternative formats via contact above. Effective Date: 11 February 2026 At ExperiencePQ, privacy fuels trust, enabling you to turn hard-earned lessons into ethical, actionable growth.
Thank you for partnering with us.